photokina Newsroom

Computer-generated imaging (CGI) was originally developed as an application in the technical fields of product development and product design. Today, these new methods are increasingly being used in advertising communication. The automobile industry in particular is already making effective use of these technologies on an ongoing basis.

What’s special about the technology is the work process involved, which this year’s photokina will demonstrate step-by-step: CGI takes conventional image production and processing to whole new levels of complexity because it requires integrated use of technical equipment including cameras, photo labs, digital technology, image processing, and 3D programs.

Thanks to these new processes for achieving photo-realistic visualization, users can take advantage of previously undreamed-of possibilities. Use of this innovative technology now makes it possible for abstract content to be visualized in entirely new forms.

At a Solution Center in Hall 4.1, the principles and work approaches involved in computer-generated images will be demonstrated by Prof. Jostmeier’s team from the Georg Simon Ohm University of Applied Sciences Nuremberg.

See the making of Computer Generated Imaging (Video)