Koelnmesse and Internationale Photoszene Köln develop a shared umbrella brand: photo.COLOGNE
Internationale Photoszene Köln e.V. is working with IPK <festival>, Koelnmesse GmbH, the Visual Gallery at photokina and the “photokina: köln fotografiert!” event to promote Cologne as a major photography centre – the 2010 photokina will be the highlight of the city’s premiere photography festival.
In the summer of 2008, Internationale Photoszene Köln e.V. and Koelnmesse GmbH agreed to work together to promote the theme of photography in the city. The partners have formed an umbrella brand to intensify their collective efforts for 2010. IPK and Koelnmesse are designing campaigns and events to establish and promote Cologne as a leading centre for photography. Koelnmesse Executive Vice President Oliver P. Kuhrt and IPK e.V. Chairman Dr Norbert Moos announced their plans and presented the logo of the new brand at a joint press conference. The City of Cologne, represented by the Head of the Cultural Department, Professor Georg Quander, welcomes the collective activities and supports them beyond the existing financial commitment for the Internationale Photoszene. “photo.COLOGNE, die internationalen Wochen der Photographie” (“International Photography Weeks”) will be held every two years during the month of the photokina trade show.
After making several changes to the structure and organisation of Internationale Photoszene Köln e.V., IPK <verein> started working closely with Koelnmesse with support from the City of Cologne in 2008. This collaboration has led to the establishment of a shared umbrella brand, photo.COLOGNE (Internationale Wochen der Photographie (International Photography Weeks)). These partners are combining their efforts to strengthen and promote Cologne’s reputation as a premiere city for photography. “Internationale Photoszene Köln“ has become one of the most important and popular annual events in international photography, attracting nearly 20,000 people. The Visual Gallery and photokina, the leading international trade show, are the highlights of photo.COLOGNE’s activities. “Internationale Photoszene Köln e.V.” (IPK <verein>) is promoting the IPK <festival> under the shared umbrella brand while maintaining its independent character. The same applies for Koelnmesse, which will be involved in the international photography weeks with the Visual Gallery and popular “köln fotografiert!” (“Cologne takes pictures!”) event during the photokina trade show.
