International photography trade fair banking on the geolocation service’s mobile marketing service — Kodak supporting the action with current imaging products — Everyone has the chance to win valuable Kodak equipment at check-in
Effectively immediately, photokina — the world’s largest international photography and imaging trade fair — is partnering with friendticker (www.friendticker.de/), Germany’s first geolocation service. Visitors to photokina 2010 can win prizes by Kodak (www.kodak.de / www.facebook.com/KodakDeutschland) with a total value of €2,200.
One click can really pay off for all trade fair visitors who check in to photokina from September 21 to 26 with their smartphone or directly via the Internet. They will be automatically entered in a drawing for valuable equipment provided by Kodak. Each day, a package consisting of a Kodak EasyShare M580 digital camera and a Kodak ESP 7250 multifunctional printer will be awarded in a drawing to one of the visitors who have logged in via friendticker at photokina. Like all of the new models in the Kodak M series, the digital camera is equipped with the expanded Share button. This button is used to mark pictures and videos directly in the camera and upload them at the push of a button to social platforms such as Facebook, YouTube and others. The Kodak printer can be used to make lab-quality prints of photographs at home, even directly from a smartphone. The prints feature brilliant and long-lasting colors and are immediately smudge- and waterproof. The winner will be notified at 5:00 p.m. each day via friendticker and can pick up his or her prize on the “Meet the Communities” stage in Hall 5.1.
Anyone interested in not just the possibilities of modern photography but also in contemporary marketing can learn more about the friendticker application at the company’s stand. Dr. Florian Resatsch, the founder and CEO of friendticker, is pleased to be partnering with photokina. “Not only do we have the opportunity to make our brand accessible to a broad public, the users also benefit from the admission tickets and possibly a new Kodak digital camera and multifunction printer. Friendticker is more than just a simple and efficient mobile marketing channel. It also offers real added value to the users.”
friendticker is a combination of social network, geolocation service and real-time search engine that can be used both via the stationary Internet and via smartphones such as the iPhone or Android devices. The application provides companies and advertisers with a mobile marketing platform enabling them to precisely adapt campaigns for the target group and to interact with customers at the point of demand. Large companies and brands such as DailyDeal, unimall, and the Grand Hotel Esplanade in Berlin are already benefiting from the mobile and customizable marketing channel offered by the location-based service.
friendticker rewards user check-ins with so-called ITEMs. These virtual goods represent the real products associated with the location that users receive after reaching a certain total. The choice of goods is left to the advertisers and marketing managers, who can select products that are an optimal match to the company’s communications.
friendticker is a service of servtag GmbH, which was established in Berlin in 2008 by Martin Pischke, Dr. Florian Resatsch, and Uwe Sandner.
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