photokina news

“Academy meets photokina” — established as part of the trade fair’s supporting program — has entered the next round. Students and graduates of universities and academies offering photography studies, from Germany and abroad, were invited to apply for one of the coveted stand areas at photokina 2010 in Hall 1. To be eligible for submission, projects had to be no more than one year old and suitable for inclusion under the motto “Unlimited – Exploring limits, experiencing limits, and exceeding limits.” From more than 50 submitted works, the jury has now selected the 22 universities that may present themselves and their work at photokina 2010. Weiterlesen…

From a standard-setting professional camera to a multipurpose camera bag, from a high-performance flash unit to innovative digital printing methods and successful image distribution via the Internet: the professional imaging market is growing, changing, and taking on new forms.

All the important products and trends will be presented in full at photokina 2008 (September 23-28) in Cologne, the only trade fair that offers visitors such a comprehensive overview. Weiterlesen…

Visitors coming to photokina in Cologne from September 23-28, 2008, can look forward to innumerable new camera models, featuring new functions, easier operation, and innovative software solutions for unlimited and unrestricted communication via images.

Multi-functionality and mobility are the key trends for the upcoming generation of high-tech cameras. However, the more complex the functions, the bigger the challenges are for ensuring ease of operation. Complexity increases the demands on smart automatic camera systems as well as consumers’ reluctance to deal with the diversity of functions. Weiterlesen…

The change to digital technology that started about ten years ago opened the door to a completely new world of images for the photography sector. In the beginning the goal of digital photography was to replicate the high quality of images that could be captured on film, but now the goal is to transcend the old boundaries and achieve a completely new dimension of image communication. Elements that previously did not belong together are now growing into a unity. Weiterlesen…

Our world is three-dimensional – and wouldn’t it be great if our photos and videos were too? Well, they can be! Today, EVERYONE can make 3D photographs and view them in three dimensions via a simple process that will be demonstrated and explained to visitors at S3D Expo.

A varied combination of presentations and practical demonstrations will give visitors insights into the latest digital stereo 3D technology and the entire S3D imaging workflow. Visitors will be able to experience a 42-inch S3D advertising display without 3D glasses, S3D film viewing technology for home use, two to eight synchronized S3D digital cameras, S3D lenticular grid advertising prints, lots of S3D photos and S3D videos, and much more.

The target audience that will be addressed includes not only ambitious beginners but also future-oriented professional photographers. Hall 10.1, stand: D21

Further interesting information about S3D here

Computer-generated imaging (CGI) was originally developed as an application in the technical fields of product development and product design. Today, these new methods are increasingly being used in advertising communication. The automobile industry in particular is already making effective use of these technologies on an ongoing basis.

What’s special about the technology is the work process involved, which this year’s photokina will demonstrate step-by-step: CGI takes conventional image production and processing to whole new levels of complexity because it requires integrated use of technical equipment including cameras, photo labs, digital technology, image processing, and 3D programs. Weiterlesen…

As the leading international trade fair for the imaging sector, photokina showcases future-oriented imaging technologies and new ways of working with these processes. This year, World of Imaging will show visitors a new kind of technology that has already strongly influenced numerous areas in modern professional image communication: virtual photography, or computer-generated imaging (CGI). In line with this trend, photokina’s Solution Center in Hall 4.1 will demonstrate the principles and best strategies for working with computer-generated images.

Thanks to these new processes for achieving photorealistic visualization, users can take advantage of previously undreamed-of possibilities. With the use of this innovative technology, abstract content can now be visualised in entirely new forms. At photokina, users can learn about the endless possibilities of computer-generated imaging and about the changing workflow this new medium for creating images demands.

The main focus of this presentation is to pass on practical know-how to professional users. With this purpose in mind, experts will give daily lectures on CGI technology. In addition, the CGI Project Group under the auspices of Prof. Jostmeier will present a special “making of” video about an actual CGI production. Last but not least, various photo designers will demonstrate live renderings at several CGI workstations and will answer visitors’ questions throughout the entire trade fair.

Weiterlesen…


photokina

world of imaging

23.-28.09.2008

photokina - world of imaging
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