Computer-generated imaging (CGI) was originally developed as an application in the technical fields of product development and product design. Today, these new methods are increasingly being used in advertising communication. The automobile industry in particular is already making effective use of these technologies on an ongoing basis.
What’s special about the technology is the work process involved, which this year’s photokina will demonstrate step-by-step: CGI takes conventional image production and processing to whole new levels of complexity because it requires integrated use of technical equipment including cameras, photo labs, digital technology, image processing, and 3D programs. Weiterlesen…
Category: Innovation — Tags: computer-generated imaging, integration, photo-realistic, virtual photography, visualization — 22. September 2008 — Comments (0)
