From a standard-setting professional camera to a multipurpose camera bag, from a high-performance flash unit to innovative digital printing methods and successful image distribution via the Internet: the professional imaging market is growing, changing, and taking on new forms.
All the important products and trends will be presented in full at photokina 2008 (September 23-28) in Cologne, the only trade fair that offers visitors such a comprehensive overview. read more…
25. September 2008
Categories: Uncategorized
Tags: imaging technology, professionals, Trends, World Fair of Photography
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The change to digital technology that started about ten years ago opened the door to a completely new world of images for the photography sector. In the beginning the goal of digital photography was to replicate the high quality of images that could be captured on film, but now the goal is to transcend the old boundaries and achieve a completely new dimension of image communication. Elements that previously did not belong together are now growing into a unity. read more…
23. September 2008
Categories: Uncategorized
Tags: Innovation, technology, Trends
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The international business forum “Memories on demand” promises to be the top event of the photokina 2008 supporting program: At the world’s leading imaging trade fair, top-ranking international managers from the photographic and imaging industry, both from the trade and respective service sectors, will address the effects of digital imaging technologies on consumer lifestyles and present innovative business models. About 400 decision-makers from around the world are expected to attend the event on the second and third days of the fair (September 24 and 25, 2008).
Major international business executives accepted the organizers’ invitation to present their visions for marketing the new digital imaging and communication technologies at the business forum. Digital imaging, mobile communication, consumer electronics, and the growing range of possibilities provided by the Internet all serve to redefine the term “memories”, which always has been closely linked to photography: In addition to photographs and moving images, today it increasingly includes music, recorded sounds, and other digital content.
That means consumers have entirely new possibilities for preserving, reproducing and sharing their memories with others. To be successful, therefore, business models must also take into account the emotional components of memories.
read more…
24. July 2008
Categories: Uncategorized
Tags: business forum, Generation Y, GfK, marketing processes, Memories on demand, mobile imaging, products, retailers, scrapbooking, Services, Trends, visions
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