The international business forum “Memories on demand” promises to be the top event of the photokina 2008 supporting program: At the world’s leading imaging trade fair, top-ranking international managers from the photographic and imaging industry, both from the trade and respective service sectors, will address the effects of digital imaging technologies on consumer lifestyles and present innovative business models. About 400 decision-makers from around the world are expected to attend the event on the second and third days of the fair (September 24 and 25, 2008).
Major international business executives accepted the organizers’ invitation to present their visions for marketing the new digital imaging and communication technologies at the business forum. Digital imaging, mobile communication, consumer electronics, and the growing range of possibilities provided by the Internet all serve to redefine the term “memories”, which always has been closely linked to photography: In addition to photographs and moving images, today it increasingly includes music, recorded sounds, and other digital content.
That means consumers have entirely new possibilities for preserving, reproducing and sharing their memories with others. To be successful, therefore, business models must also take into account the emotional components of memories.
24. July 2008
Tags: business forum, Generation Y, GfK, marketing processes, Memories on demand, mobile imaging, products, retailers, scrapbooking, Services, Trends, visions